The story

The day we should have stayed home.

Boxing Day, 2023. Three of us drove to Maroubra at 6am because the swell forecast said clean 1.2m. We got there to a 2.4m mess and a closed beach. We turned around. Two hours of driving for nothing. On the way home we asked the question that started RipCo: why isn't this information in our pocket already?

It turns out the data exists. The Bureau of Meteorology has it. Surf Life Saving NSW publishes it. Camera networks broadcast it. But it lives in fifteen different places, none of them designed to answer the simple question: is this beach worth the drive today?

So we built RipCo. One screen. The data already exists. The decision was buried.

In late 2024 we added the AI rip-detection layer because the camera feeds we were already pulling had information no human was watching frame-by-frame. Now they are. And the model gets better every week.

We're a team of four, in Sydney, with no investors and no advertising on the app. We charge nothing. We collect almost no data. We answer support emails ourselves. If you write to us, you'll get one of us back within a day.

"More Australians swim safely tomorrow than swam safely today, because the data they needed finally lives in their pocket."

RipCo · Mission
What we believe

Four things we won't compromise on.

01 · Honesty

If the data is shaky, the app is shaky.

We surface confidence scores, source timestamps, and "data unavailable" states. We will never round up to look smarter than we are.

02 · Privacy

You don't pay with your behaviour.

No accounts required to browse. No third-party trackers. We collect minimal device-local preferences. Location is asked once, used locally, never sold.

03 · Speed

The drive home is too long.

RipCo is built to answer one question in under three seconds: is the beach worth it. Every interaction is measured against that.

04 · Lifeguards first

We don't replace people on the sand.

Every screen pushes you toward patrolled beaches. Every detection that conflicts with an SLSNSW alert defers to SLSNSW. The flags are still the rule.

The team

The four people behind the app.

JS

Jordan Singh

CEO · Engineering

Ex-Atlassian, ten-year Bondi local. Builds the iOS client and answers most of the support emails.

PT

Priya Thakur

ML · Vision

Computer-vision researcher, ex-CSIRO. Owns the rip-detection model end-to-end, including the labelling pipeline.

TM

Tom Mendoza

Design

Designed RipCo from the ground up. Surfs Manly most mornings, designs from a kitchen table in Newport.

LK

Leah Kovac

Partnerships

Liaison with SLSNSW, BoM, and the camera networks. Former lifeguard, current paddler.

RipCo by numbers

Where we are today.

0
Beaches monitored
across Sydney
0k+
Hours of training footage
in the rip model
0s
Inference cadence
per camera frame
0
User photos stored
or sold, ever
National coverage roadmap

Sydney today. The whole coast next.

Live in 21 beaches across the Sydney metropolitan area. Expanding to every patrolled beach in NSW by Q2 2026, then nationally.

Sydney Live · 21 beaches Newcastle Q1 2026 Wollongong Q2 2026 Brisbane Q3 2026 Gold Coast Q3 2026 Melbourne Q4 2026 Adelaide 2027 Perth 2027 Cairns 2027 Darwin 2028 Hobart 2028
Live
Next
Planned
Future
Get involved

Want RipCo at your beach?

If you're a surf club, council, or beach community on the eastern seaboard, we want to hear from you. Fastest way to bring RipCo to a new coast is a local partner.