MADE FOR DAYS BY THE WATER

For the days
you live for.

The people you love. The coastline you call home.
A little more awareness, before you head in.

Meet RipCo How it works

Rip current awareness for iPhone · In development

SCROLL TO GET CLOSERSkip intro

AI-created coastal scenes · Real RipCo interface

Made for Australian beach daysFree when it launchesStarting at Palm Beach, NSWAlways swim between the flags

01 / A DIFFERENT VIEW OF THE WATER

The ocean doesn’t
show you everything.

A calm patch of water can hide a powerful rip. RipCo uses computer vision on existing public beach cameras to help you see what’s happening before you head in.

Likely rips are outlined on the camera view, with the model’s confidence alongside them. One more source of information. The flags and lifeguards always come first.

See how RipCo reads the surf

02 / A LITTLE CLARITY GOES A LONG WAY

Check the water.
Then make your plans.

Everything in the app

01THE CORE OF RIPCO

See beyond the surface.

Public camera views with likely rips outlined by a computer-vision model. Detection tested first at Palm Beach.

02BEFORE YOU HEAD OUT

Know the conditions.

Water temperature, wind and swell, with a risk score to give those conditions context.

03KEEP YOUR BEACH CLOSE

Stay beach aware.

Saved beaches and alerts for changing conditions, with a safety brief close at hand.

Illustrated coastal lifestyle scene with surf and sand.

OUR STARTING POINTPalm Beach, NSW

AI-created scene · not a Palm Beach photograph

03 / A LOCAL BEGINNING

One beach first.
A bigger purpose.

Built in Sydney, with rip detection trained and tested on a public camera at Palm Beach. Every new beach needs its own testing before detection expands.

01Beach with detection tested

26Sydney beaches with conditions on this site

Explore the coastline

04 / WHY IT MATTERS

Familiar water.
Often unseen risks.

The need behind RipCo is real. These findings are why we’re building another way to understand the surf.

Coastal drowning deaths in Australia, 2024 to 2025: 154; coastal drowning deaths in Australia in 2024–25, the highest number on record¹
Share of beach drowning deaths involving a rip current: 1 in 3; or more of beach drowning deaths involve a rip current, which makes rips Australia’s number one coastal hazard¹
People who cannot spot a rip: 3 in 4; people surveyed by Surf Life Saving Australia could not spot a rip from the beach²

The research behind RipCo

Surf Life Saving Australia, National Coastal Safety Report 2025: 154 coastal drowning deaths in the 2024–25 financial year, a rip current involved in more than one in three beach drowning deaths. sls.com.au ↑
Surf Life Saving Australia, National Coastal Safety Survey, 2018: three in four respondents could not identify a rip. sls.com.au/coastal-safety ↑

MORE INFORMATION. THE SAME GOLDEN RULE.

The flags always come first.

RipCo is an aid, not a lifeguard. It can miss a rip. Swim between the red and yellow flags and follow the lifesavers and lifeguards on duty.

Our safety commitment

A QUICK CHECK. THEN BACK TO YOUR PEOPLE.

Less screen time.
More sea time.

Know a little more about the water.
Be a little more present for the day.

Follow the journey The flags come first

iPhone prototype · Free at launch · Signups opening soon

AI-created coastal film · Illustrative family scene

For the days you live for.

The ocean doesn’t show you everything.

Check the water. Then make your plans.